How Hospital Ángeles turned patient WiFi into an engagement channel across 24 hospitals
Working with Purple partner Telmex, Hospital Ángeles uses the WiFi journey for patient engagement and first-party data capture, with satisfaction measured where care actually happens.
Patient journeys
Seamless digital interactions completed across the group
Opt-in patients
First-party data captured across 24 hospitals
NPS score
Rated Excellent, based on 28k+ participant ratings
Authentication rate
Seamless UX, performing 19% above the industry benchmark
The challenge
The goal for 2025 was patient engagement and data capture through the WiFi channel: understand who is in the building, hear how their experience is going, and keep them engaged, across a 24-hospital group.
- Engage patients through the WiFi journey across 24 hospitals
- Capture first-party patient data with a clear opt-in
- Measure patient satisfaction at scale
The solution
With Telmex, Hospital Ángeles deployed branded splash pages across the group: every connecting patient passes through a journey built for engagement, with clear opt-in data capture.
In-journey surveys measure satisfaction where care actually happens, generating real-time patient feedback at a scale no comment card could match.
- Branded splash pages across all 24 hospitals
- First-party data capture with a clear opt-in
- In-journey NPS surveys and patient reviews
The results
Patients completed 1.13 million journeys across the group, at a 74% authentication rate, 19% above the industry benchmark.
The WiFi channel captured more than 284,700 opted-in patients, first-party data worth $284.7k MXN, and satisfaction is now measured continuously: a 69.1 NPS score, rated Excellent, from more than 28,000 participant ratings.
- 1.13m patient journeys at a 74% authentication rate
- 284k+ opted-in patients captured across 24 hospitals ($284.7k MXN)
- 69.1 NPS, rated Excellent, from 28k+ participant ratings
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