Technical Guides
Deep, expert-led technical guides on guest WiFi, analytics, captive portals, and venue technology.
508 guides
How to leverage SMS marketing strategy to increase return visits
This guide details how venue operators can use an SMS marketing strategy to drive measurable return visits by capturing verified first-party phone data through Guest WiFi. It covers technical deployment, data segmentation architecture, compliance standards, and the direct business impact of moving from broadcast messaging to automated, behavioural triggers.
Understanding Cisco SUDI: Hardware-Anchored Identity in Secure Network Access Control
This guide explains how Cisco SUDI provides hardware-anchored, cryptographically secure identity for enterprise network infrastructure. Learn how to replace spoofable MAC addresses with immutable 802.1AR certificates to secure your venue's network access control.
How to leverage SMS marketing for real estate to increase return visits
This technical guide details how to build an automated data capture pipeline using Guest WiFi to drive SMS marketing campaigns for real estate venues. It covers network configuration, GDPR compliance, audience segmentation, and how to measure the ROI of return visits.
How to leverage SMS marketing for restaurants to increase return visits
This technical guide explains how venue operators and IT teams can implement SMS marketing using existing guest WiFi infrastructure to drive return visits. It covers the data capture architecture, GDPR compliance requirements, and behavioural segmentation strategies that deliver measurable ROI for restaurants.
How to leverage SMS marketing solutions to increase return visits
This guide details how to architect and deploy SMS marketing solutions using the Purple Engage platform to drive return visits at hotels, retail venues, stadiums, and public-sector sites. It covers captive portal configuration, verified phone number capture via SMS OTP, GDPR-compliant consent architecture, and trigger-based campaign automation using existing wireless infrastructure from Cisco Meraki, HPE Aruba, and other supported vendors.
Three SSIDs to rule them all: guest, Passpoint, and IoT WiFi setup guide
This technical guide provides a definitive blueprint for implementing the three-SSID WiFi design across enterprise venues. It details the configuration of an open Guest WiFi portal, automated Passpoint onboarding, and per-device xPSK authentication to achieve complete VLAN segmentation and zero-trust network access.
How to leverage SMS text marketing to increase return visits
This guide details how venue operators can use SMS text marketing to drive measurable return visits by capturing verified first-party phone data through Guest WiFi. It covers the full technical architecture from captive portal authentication to RADIUS integration, the compliance requirements under GDPR and TCPA, and the automated campaign triggers that deliver consistent ROI across hospitality, retail, and transport environments.
How to leverage SMS marketing business to increase return visits
This guide details how venue operators can build an SMS marketing business strategy using enterprise Guest WiFi infrastructure to capture verified phone numbers, automate behaviour-triggered campaigns, and drive measurable return visits. It covers the full technical architecture from captive portal configuration and RADIUS authentication to GDPR-compliant consent flows and Purple Engage automation, with real-world scenarios from hospitality and retail environments.
How to leverage SMS campaigns for marketing to increase return visits
This guide explains how venue operators can build compliant SMS marketing campaigns using Guest WiFi data to drive measurable increases in return visits. It covers the technical architecture for capturing verified phone numbers, segmentation strategies, and the legal requirements under GDPR and PECR.
Server RADIUS: a comprehensive guide for businesses
This guide provides IT managers, network architects, and CTOs with a definitive technical reference on server RADIUS authentication for enterprise WiFi. It covers the AAA framework, 802.1X architecture, EAP method selection, cloud versus on-premises deployment trade-offs, and dynamic VLAN assignment. Venue operators across hospitality, retail, events, and the public sector will find actionable implementation guidance, real-world case studies, and the decision frameworks needed to migrate from insecure pre-shared keys to a secure, identity-driven network access control architecture.
How to leverage SMS marketing campaigns to increase return visits
This guide details how venue operators can use guest WiFi captive portals to capture verified phone numbers and automate SMS marketing campaigns. It covers technical deployment, GDPR/TCPA compliance, segmentation strategies, and real-world case studies showing measurable return visit uplift.
How to leverage SMS marketing agency to increase return visits
This technical guide explains how venue operators can leverage their existing guest WiFi infrastructure to capture verified phone numbers and consent, and integrate this data with an SMS marketing agency to drive return visits. It covers deployment architecture, GDPR/CCPA compliance, and campaign attribution.
Aruba ClearPass vs. Purple WiFi: Comparing Features and Co-deployment
A comprehensive technical guide detailing the co-deployment architecture of Aruba ClearPass and Purple WiFi. It covers RADIUS proxy configuration, dynamic VLAN assignment, and best practices for delivering secure, analytics-driven guest networks alongside enterprise NAC.
Cisco ISE vs. Purple WiFi: How They Compare and Work Together
This guide explains how Cisco ISE and Purple WiFi serve distinct but complementary roles in enterprise networks. It details how to use Cisco ISE for secure 802.1X corporate access while leveraging Purple for GDPR-compliant guest WiFi, marketing analytics, and CRM integration.
EAP-TLS vs EAP-TTLS: Which Certificate-Based WiFi Protocol Should You Choose?
This guide provides a definitive head-to-head comparison of EAP-TLS and EAP-TTLS for enterprise WiFi authentication under IEEE 802.1X. It explains the architectural difference between mutual certificate authentication and server-only certificate tunnelling, and gives IT managers, network architects, and CISOs a clear decision framework based on device management capabilities and compliance requirements. Purple supports both EAP-TLS and EAP-TTLS authentication paths for Staff WiFi, and this guide helps organisations understand the infrastructure trade-offs before committing to either approach.
What is an 802.1X Supplicant? Client Types and Device Configuration
This guide explains the role of the 802.1X supplicant in enterprise WiFi authentication. It covers the technical architecture, compares native OS supplicants with third-party clients, and provides practical configuration guidance for IT teams deploying EAP-TLS and PEAP.
Managing Digital Certificates for EAP-TLS WiFi Authentication
This technical reference guide details the lifecycle management of digital certificates for EAP-TLS WiFi authentication. It provides actionable strategies for deploying, renewing, and revoking certificates at scale across enterprise networks using SCEP and MDM integrations.
Troubleshooting Public WiFi: Fixing 'Connected, No Internet' and Splash Page Redirection Failures
This authoritative technical reference guide explains the underlying mechanics of captive portal detection and details the six primary failure modes that prevent guest WiFi from connecting. It provides IT managers and network architects with a practical troubleshooting framework to resolve HTTP redirect issues, DNS conflicts, and MAC randomisation challenges.
Captive Portal Architecture: Security, Redirection, and Best Practices
A definitive technical reference on enterprise captive portal architecture. This guide unpacks network isolation, DNS redirection, RADIUS authentication, and security compliance for IT leaders deploying secure, data-rich guest WiFi networks.
Optimizing B2B Captive Portals: Capturing Company Names and Professional Data
This guide explains how IT managers, network architects, and venue operations directors can configure B2B captive portals to capture professional data - company names, job titles, and business email addresses - at the point of WiFi login. It covers the full technical architecture from VLAN isolation and RADIUS authentication through to CRM integration with Salesforce and HubSpot, with GDPR and CCPA compliance built in. Venues that deploy this correctly turn their guest WiFi network into a first-party data engine and automated lead generation system.
Deploying SCEP for Secure Higher Education BYOD and WiFi Authentication
This technical guide provides network architects and IT managers with a vendor-neutral blueprint for deploying SCEP-based certificate enrollment to secure higher education WiFi. It details the transition from vulnerable password-based authentication to EAP-TLS, focusing on scalable BYOD onboarding and MDM integration.
CommScope Ruckus Integration with Purple WiFi: Setup and Configuration Guide
This technical reference guide provides an authoritative configuration playbook for integrating CommScope Ruckus architectures with Purple WiFi. It details step-by-step deployments for Guest WiFi captive portals, Secure Staff WiFi via 802.1X, and Multi-Tenant network isolation using Ruckus Dynamic PSK.
Allied Telesis Access Points Integration with Purple WiFi
This guide provides a comprehensive configuration playbook for integrating Allied Telesis TQ-Series access points with Purple WiFi. It covers external captive portal redirection, 802.1X RADIUS authentication, and dynamic VLAN steering using Private Pre-Shared Keys (PPSK) for secure multi-tenant deployments.
The Security Benefits of RADIUS as a Service for Hybrid Workforces
This technical reference guide explains how RADIUS as a Service secures network access for hybrid workforces across distributed venues. It covers the architecture, security benefits, and deployment steps for replacing on-premise RADIUS infrastructure with a cloud-managed authentication service. For IT managers and network architects at hotels, retail chains, stadiums, and public-sector organisations, this guide provides the evidence needed to evaluate and act on a cloud RADIUS migration this quarter.