How El Chopo connected 230,000+ opted-in patients across 506 venues
Working with Purple partner Telmex, El Chopo runs one consistent patient WiFi journey across a 506-venue estate: engagement and first-party data capture at a scale few networks can match.
Patient journeys
Completed across the network in 2025
Opt-in patients
First-party data captured with a clear opt-in, worth $230k+ MXN
Venues live
One consistent WiFi journey across the whole estate
Authentication rate
Seamless UX, performing 18% above the industry benchmark
The challenge
The goal for 2025 was patient engagement and data capture through the WiFi channel. The hard part was the scale: doing it consistently across a 506-venue estate.
- Engage patients through the WiFi journey at every venue
- Capture first-party patient data with a clear opt-in
- Deliver it consistently across a 506-venue estate
The solution
With Telmex, El Chopo deployed one branded WiFi journey across 506 venues: patients connect through a consistent, seamless experience with opt-in data capture built in.
Scale is the story. An estate this size turns everyday connections into one of the largest patient data channels in the group, without adding a single form at the front desk.
- One branded journey across 506 venues
- Opt-in first-party data capture built into the connection
- A seamless experience performing well above benchmark
The results
Patients completed more than 1.067 million journeys in 2025, at a 73% authentication rate, 18% above the industry benchmark.
The WiFi channel captured more than 230,200 opted-in patients across the estate: first-party data worth over $230,000 MXN for 2025.
- 1.06m+ patient journeys at a 73% authentication rate
- 230k+ opted-in patients across 506 venues
- $230k+ MXN measured ROI in 2025
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