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Purple 携手新业务合作伙伴棕榈滩国际机场

作者:Richard Ellor
9 November 2022
1 分钟阅读
Purple 携手新业务合作伙伴棕榈滩国际机场
Interactive Airport Architecture Tool

Airport Passenger WiFi & Real-Time Analytics Advisor

Model passenger WiFi adoption, CRM database growth, real-time feedback response rates, and AP load based on airport passenger volume.

6.7M Passengers
87 APs

Standard airport portal capturing passenger email, flight purpose, and GDPR/CCPA marketing consent for CRM integration.

Monthly WiFi Users
195,417
35% passenger penetration
Verified CRM Opt-Ins
891,100 /yr
GDPR & CCPA compliant profiles
Monthly Live Surveys
46,900
24% completed micro-ratings
Predicted ASQ Lift
+0.55 pts
Out of 5.0 satisfaction index

Terminal Network Sizing & QoS Guidelines

Hardware Agnostic
Peak Devices
1,259
Clients / AP
14 dev/AP
WAN Backhaul
4.4 Gbps
Hardware Integration: Seamless cloud RADIUS and API webhook integration with Cisco Meraki, Aruba, Ruckus, Mist, and Extreme Networks across all concourses.
Ready to deploy airport guest WiFi analytics across your terminal?
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Purple 棕榈滩国际机场 (PBI) 今天宣布建立战略合作伙伴关系,旨在收集旅客的反馈,使 PBI 能够了解他们对机场新设施和服务的偏好以及出行原因。通过利用 Purple 的实时分析平台,他们将获取独特且有价值的洞察,以提升旅客体验,并创造创新选择来满足未来的访客期望。 

PBI 经常被旅客和行业出版物评为美国前 10 佳机场之一,该机场实施了与其高标准相契合的新型解决方案,这也是他们选择 Purple 一流 Guest WiFi 解决方案的原因。遵循无压力旅行体验政策,Purple 在 87 个接入点上的实施将通过定制的接入流程,为机场的访客 WiFi 体验增添前所未有的价值,并将允许旅客通过电子邮件或使用其社交媒体凭据加入网络,同时捕获重要的访客偏好和洞察。  

这一联盟汇聚了两个领先的市场参与者,以创建更强大、更高效的方式来构建 CRM 数据库,并改善旅客体验,从而实现安全、快速的 WiFi 网络。通过利用 Purple 的访客 WiFi 功能,PBI 将能够管理 WiFi 体验的每一步,以便从该场馆每年流动的 670 万名旅客中生成出行洞察,其中包含有关出行原因(商务与休闲)的定制字段选项,并将其转化为关键参与者的明智行动和反馈。 

“Purple 与棕榈滩国际机场等领先运营商的合作轨迹不断增长,这得益于我们的平台能够为交通运输行业提供独特且极具行动价值的洞察。我们很高兴开启这一合作伙伴关系,并将作为最佳、最全面的合作伙伴,为旅客提供最佳体验,并为棕榈滩国际机场解锁创新解决方案,以提高数据质量并增加盈利能力。”—— Gavin Wheeldon,Purple 首席执行官

“PBI 很高兴能为我们的旅客提供无缝、便捷的 WiFi 服务,为他们在这家最喜爱的南佛罗里达机场本就轻松无忧的旅行体验锦上添花,”营销与传播总监 Lacy Larson 表示。“收集客户反馈以持续提供最佳的服务和设施至关重要,而与 Purple 的合作完美契合了我们的需求。”

Purple 已经与交通领域的众多主要机场和其他知名品牌开展合作,包括伯灵顿国际机场、林肯机场、凯恩斯机场、AENA、Avanti West Coast、C2C Rail 和 Big Bus。从提升出行体验和互动,到客户服务和盈利能力,Purple 领先的实时分析工具将持续从数百万机场 WiFi 用户中捕获独特的洞察,探索提高旅行质量以及未来机场改进和投资的新方法。

关于棕榈滩国际机场 (PBI)

棕榈滩国际机场(PBI)每年为超过 670 万名旅客提供服务,每天由 11 家航空公司提供 200 班直飞航班。作为 PBI 新冠肺炎防范和应对计划的一部分,PBI 成为获得 GBAC STAR 认证的设施,并获得了国际机场协会(Airports Council International)的机场健康认证。

PBI 荣幸地在《Travel + Leisure》杂志 2021 年世界最佳奖项中被评为“第 8 佳国内机场”。PBI 还在《Conde Nast Traveler》2020 年读者选择奖中荣获“世界第 7 佳机场”和“美国第 3 佳机场”。在 2020 年 J.D. Power 北美机场满意度调查中,PBI 被评为“第二佳中型机场”,并被美国海关及边境保护局评为“美国 TSA 总体等待时间最短机场”。欲了解更多信息,请访问 pbia.org,并在 Facebook、X 和 Instagram 上关注 PBI 以获取更新和公告。

关于 Purple

Purple 提供交通运输行业最全面、最灵活且经受过市场检验的室内定位服务平台。十多年来,公司与全球一些最值得信赖的品牌合作,提供 WiFi 解决方案,为他们的业务运营和客户体验增添了巨大价值。Purple 作为室内场所智能领域的创新提供商,最近已被列入 2022 年 Gartner 室内定位服务魔力象限报告的“利基企业”(Niche Player)。

常见问题

How does Palm Beach International Airport (PBI) use Purple for guest WiFi?

Palm Beach International Airport deploys Purple across 87 wireless access points throughout the terminal concourses. The cloud-managed captive portal enables over 6.7 million annual passengers to easily connect via email or social credentials while capturing traveler feedback and preferences in compliance with data privacy standards.

How does guest WiFi captive feedback help airport operations and facility management?

Captive micro-surveys and feedback forms deployed at onboarding capture traveler sentiment across terminal amenities, dining, and TSA checkpoint efficiency. Operations teams analyze real-time passenger ratings to address service bottlenecks immediately and improve Airport Service Quality (ASQ) and J.D. Power survey rankings.

How does Purple help airports build first-party passenger CRM databases?

With passenger consent, Purple's captive portal collects verified traveler profiles including travel purpose (business vs. leisure), frequency of visits, and terminal dwell times. This data integrates directly into airport CRM and marketing automation platforms to deliver relevant flight updates, concessions promotions, and service notices.

What infrastructure is required to deploy Purple guest WiFi in an international airport?

Purple is hardware-agnostic and integrates seamlessly with existing enterprise wireless hardware (including Cisco, Cisco Meraki, Aruba, Ruckus, Extreme Networks, and Mist). It connects via cloud RADIUS and API webhooks without requiring expensive on-premises hardware or terminal rewiring.

How does airport guest WiFi ensure passenger data privacy and GDPR/CCPA compliance?

Purple's captive portal features clear, granular opt-in consent checkboxes, automated data retention controls, and ISO 27001-certified infrastructure. Passenger feedback data is segregated from payment networks (PCI DSS compliance) and processed in full compliance with global privacy regulations including GDPR and CCPA.

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