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Deliveroo 與 Purple 攜手合作,帶來的不僅僅是美食

作者:Richard Ellor
28 April 2018
閱讀時間 1 分鐘
Deliveroo 與 Purple 攜手合作,帶來的不僅僅是美食
Interactive Calculator

Hospitality Guest WiFi ROI & Footfall Calculator

Model how enterprise Guest WiFi and Deliveroo-integrated customer capture increase verified CRM profiles, repeat table turns, and venue revenue.

Sit-down hospitality venues with steady dwell times where guests actively connect to guest WiFi during dining and drink service.

7,500 covers
1,00050,000100,000+
48%
15% (Basic)45% (Industry avg)80% (High engagement)
$42
$10$75$150+
+18%
5%20%40%

Purple is 100% hardware-agnostic and overlays directly onto existing access points with zero rip-and-replace.

Projected Annual Business Impact
Estimated Annual Repeat Revenue Uplift
$48,972
Based on 1,166 incremental returning diner visits
Monthly CRM Captures
3,600
verified diner records
Annual Database Growth
43,200
GDPR/CCPA compliant
Monthly Review Triggers
~490
Google & TripAdvisor
Hardware Compatibility
100% Certified
Overlay in minutes
Key Recommended Tactics for Casual Dining Restaurant:
  • Deliver seasonal menu specials and wine tasting invitations on the welcome portal
  • Integrate with POS and CRM platforms to track table turns against WiFi connection duration
  • Send automated review requests via TripAdvisor and Google Reviews 48 hours post-visit
WiFi Marketing Guide

Deliveroo 為其數千家合作餐廳帶來的不僅僅是美食,他們推出了全新的支援網站,協助餐廳降低日常業務開銷。

這家美食外送巨頭已與多家企業建立合作夥伴關係,在各種商業服務上提供折扣,確保其餐廳網路能夠獲得市場上最優惠的方案。合作夥伴包括 WiFi 解決方案供應商 Purple、清潔能源公司 Squeaky、印刷管理與促銷商品供應商 Adare 等等。

這一切都是 Deliveroo 努力擴大其對餐廳服務的一部分,不只是增加與平台合作相關的銷售額和收入。

Deliveroo 英國區總經理 Dan Warne 表示:「Deliveroo 對美食充滿熱情,因此我們希望協助優秀的餐廳成長。我們一直與餐廳合作,以了解什麼能對他們的業務有所幫助,我們很自豪能宣布這項支援方案,這將降低他們的日常成本,意味著他們可以專注於最重要的事情:製作美味的食物。」

該支援網站現已上線,並免費提供給所有 Deliveroo 獨家合作餐廳夥伴。餐廳將獲得折扣價的顧客 WiFi,以及更便宜的商業費率評估服務,這對於在稅率增加以及食品價格通膨、工資上漲等其他成本雙重壓力下掙扎的小型餐廳企業來說,可能至關重要。

餐廳還將獲得電費和瓦斯費的折抵,以及在招聘廣告、使用臨時派遣員工和招聘公司方面的折扣。

Deliveroo 還推出了一個全新的入口網站,提供餐廳員工福利和折扣,以提高員工留任率。Deliveroo 利用其規模,與英國領先的員工敬業度服務供應商 WRKIT 達成協議,為其網站上列出的餐廳所有員工爭取福利。

Deliveroo 的這一舉措對於幫助小型餐廳在該產業面臨的艱難營運環境中生存下來可能非常重要。這也可能暗示著線上訂餐網站之間日益激烈的競爭。

Purple 執行長 Gavin Wheeldon 表示:「顧客 WiFi 和 WiFi 分析對客戶留任率有著重大影響,特別是在餐飲業。我們希望透過與 Deliveroo 的合作,能有更多企業從這項解決方案中受益。」

常見問題

How does the Deliveroo and Purple partnership benefit restaurant partners?

The partnership gives Deliveroo restaurant partners access to Purple's enterprise Guest WiFi and analytics platform at exclusive partner rates. Restaurants capture verified customer contact details, gain actionable footfall insights, and drive repeat table visits through automated marketing campaigns.

What customer data can restaurants capture through Purple Guest WiFi?

When diners connect to Purple guest WiFi via a branded captive portal splash page, restaurants can capture contact details (such as email, name, and mobile number), demographic data, and social logins with full GDPR, CCPA, and privacy regulations compliance.

How does Purple Guest WiFi integrate with existing restaurant wireless hardware?

Purple is completely hardware-agnostic and cloud-native. It integrates directly with commercial access points and controllers - including Cisco Meraki, HPE Aruba Networking, Ruckus Wireless, TP-Link Omada, and Fortinet - without requiring new hardware or on-site servers.

Can restaurants use WiFi analytics to measure footfall and table dwell time?

Yes. Purple presence analytics track visitor volume, peak dining hours, dwell time duration, first-time versus repeat visit ratios, and cross-venue visits for multi-unit restaurant groups.

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